"She built it because of dyslexia, not despite it."
Margaret River, WA
The origin
Built at a kitchen table, for one child.
The founder built the first version of bomm•ee for her own daughter. Not because no products existed. Because none of them were right for a child like hers — a child who understood far more than she could comfortably write, and who deserved something built for her age, her intelligence, and her actual experience of spelling.
Amy is dyslexic herself. She's a serial founder—tourism infrastructure in Africa, climate tech, charitable work—driven by one pattern: spotting structural gaps and building solutions from the ground up. That instinct led her to notice what the entire edtech industry had missed. She didn't build bomm•ee despite her dyslexia. She built it because of it.
A bommie is a submerged reef — invisible from the surface, but the reason a great wave forms at all. Seven children aged nine to thirteen from the South West of Western Australia gave the product its name. It had to pass one test: would I actually use this. It passed. Unanimously. Twice.